This past June I teamed up for the second year with two other local photographers for the Mini Sessions for Kindness to raise money for Regan's Acts of Kindness. We held the event at Upper Onondaga Park in Syracuse, which is one of my absolute favorite locations.
Regan's Acts of Kindness is a local charity that was born out of tragedy. In 2017, at the age of 3, Regan Shetsky was killed by a car in the parking lot of her preschool. I remember reading the news that week and crying, even though I had never met the Shetsky family. I couldn't imagine what they were going through. Instead of giving in to their grief, the Shetskys found the strength and love to create a way to spread joy and kindness in their daughter's name. Regan's Acts of Kindness has transformed the Central New York community, and has even touched people as far away as Florida, California, and even Bermuda. I can't think of a better use of my time and talent than to raise funds for such an amazing cause.
All of this year's families were amazing and we had so much fun.
I was recently approached by another photographer to take part in a mini session event to raise money for a local charity called Regan's Acts of Kindness. I'd heard about what the organization was doing and knew the story, but had not yet been involved. I knew I wanted to do something to support them, and this seemed like a perfect opportunity. A third photographer signed on and we hashed out the details. We decided to donate the entire fee for each mini session directly to the charity. The event was advertised on the Regan's Acts of Kindness Facebook page, and families from all over Central New York started contacting us.
As soon as the cold weather hits in the fall, my calendar explodes with activity. One of the biggest culprits is the annual Holiday Mini Sessions.
I used to be against mini sessions. I didn't like how the format resembled the big retail portrait studio that I once worked in. I prefer to take time with my clients, get to know them before, during and after the session. Mini sessions seemed impersonal to me, and not the route I wanted my business to go. Then last year I decided to try it out. I was surprised at how much fun I had! I realized that my clients understand what they are signing up for with a mini session, and many of them have returned for other types of sessions since their holiday mini, so in the end, I do get to have that relationship that is so important to me.
This year I held sessions on two different dates with a limited number of appointments each day. I had a lot of returning clients, which makes me happy. I also had several new families, which makes me happy, too!
Cassandra Zingaro - photographer, mom, wife, owner of HeartStrings Photography and first time blogger